Helpful Hints and Innovative Marketing Ideas
Each month we send out Helpful Hints and Innovative Marketing Ideas.
Here are some examples:
Did you know that sitting your gas cylinders on a piece of timber or
pineboard instead of sitting them on the cold concrete floor should
get you an extra two kegs out of your gas cylinders?
Innovative Marketing Idea
As a publican you will always be approached by charities and sporting
organisations wanting you
to either give them money or helping them raise money. One of the better
ideas we have seen
was when a friend of ours was 'locked up' in a jail which was prominently
displayed in a local
Shopping Mall. His task was to raise $2000 before he would be freed from
jail. His only possessions were a
mobile telephone and his telephone directory. Our pal called his many
friends to tell of his being
'locked up in a jail'. He asked would they contribute $50 to bail him out.
All the money raised went
to the Smith Family Charity. It was a hugely successful promotion. We were
with the idea we gave $200 to speed up his release.
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Paul McElhone - Max Hitchins
(A Division of Varanu
PO Box 5250
Greenwich NSW 2065, Australia
Tel: +61 (2) 9966 1144 Fax: +61 (2) 9966 1700
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